When I think of how people rate drivers, I often consider on track success as only a part of the tally. While Dale Jr for example may not have the raw stats, he is relateable, personable, and represents the fans, 2 Busch Championships and 3 Daytona 500's is also nothing to sneeze at, and I'd bet thousands of drivers would give their souls to the devil to have the career he's had.
He has developed champions such as Truex, Keselowski, and Chase Elliott. Junebug also has not only the connection to the past of his father, but is as much a fan of the sport and it's history as he was a participant. He has little attitude or douchebaggery, just a down to earth, honest guy who wants whats best for the sport, and a proper ambassador to the fans, much more so than vanilla Jimmie or a**hole Kyle or JoLo will ever be, despite them being much better in terms of on track performance.
There is more to racing than just winning, and I consider offtrack attitude and actions as equally important as raw talent.
Now Danica, she not only was unsuccessful, but also spent most of there time complaining and whining, and really didn't do much but reinforce the "women just complain and gripe" stereotype. Atleast Jr. when on his day could hang with the best of them and has a more than respepctable 26 cup victories in his pocket, while Danica couldn't rack up a single win in any series.